Dear Coach Joan: Career Advice
by Joan Tabb in Uncategorized
Laurie Figone, a lifelong Sonoma/Marin resident has a career that’s taken her to Scotland where she won a Porridge Championship, to appearances on major TV talk shows and reality shows, to winning a cook-off show in LA. Our local Laurie has worked with: Giada, Emerill, and Ray Lampe, Dr. Barbeque.
Dean Katzung, a Healdsburg-based winemaker says, “There’s true magic in winemaking. Each year we create something that didn’t exist before, and each harvest year is different. There’s both art and science in winemaking, and many decisions to make along the way. Winemaking is my occupation and recreation.”
I thought you’d find it interesting to learn about locals in our community involved in various careers. We’ll cover what the career entails, the rewards and challenges, and how to get into the field. Living in wine country, I’m starting with a focus on winemaking and meet with a local winemaker, Dean Katzung.
What’s involved in the career of winemaking, Dean?
To be a good winemaker you need a good palate to be able to evaluate grapes and wine at all stages. You need analytical, scientific, and problem-solving skills – there will be problems along the way. Above all, you need a genuine interest in wine. That’s what spurs your curiosity to keep thinking, learning and growing as a winemaker.
You have to really love it. I know for me, most every vacation my family takes involves visiting wineries. I’d say that winemaking is both my occupation and recreation. I love getting outdoors, working in a team, and reacting to changing conditions.
How did you become a winemaker?
I’ve always loved science and followed that path through my doctorate in biochemistry. But pure science and research weren’t enough. I needed something more tangible. Being a Wisconsin native, I was lucky to join the Jacob Leinenkugel Brewery as a brewer and found it a rewarding form of biochemistry. But for someone with a science background, brewing proved to be more science (especially engineering) than art.
I moved west to winemaking because it has seasonality to it, and winemakers make countless decisions throughout a vintage to make the best wine they can. The harvest period, roughly Labor Day to Halloween, is high-intensity time. We work closely with our vineyard managers and operations team to find the optimum time to pick each of our vineyards. Winemaking is a team process. With smaller wineries, it can be a team of 2-3 and with larger wineries it can be a team of 10, 20 or more. The team needs to work well together. They need to have the talent, and a balance of artisanal flair and scientific rigor, plus a kind of human chemistry to make the magic come together.
What credentials, skills and background are needed to become a winemaker?
There are typically two tracks. First, people who go straight to college to earn a Bachelor’s and or Master’s in Enology (the study of winemaking). Schools such as UC Davis, Fresno State and Cal Poly offer programs in Enology. Many of these students are legacy people who grow up in winemaking or farm families.
I followed the other track, which is to come to winemaking from another career. Often, they end up at a school like Davis, too, just later in life. But there are other ways to get into a winery, such as diving in as seasonal help.
How would one become a winemaker, say mid-career?
Our Santa Rosa Junior College offers classes in grape growing, cellar operations, basic winemaking and sensory training (developing your palette). With that training, you can often get your foot in the door through a seasonal job at a winery. You’d need to prove yourself to advance to a secure position. Once in the field, there is always opportunity for proven talent.
Are there downsides to being a winemaker?
Purple teeth! Winemaking is not all glitz and glamour. As with most other professions, we deal with spreadsheets, too, and lots of logistics.
Anything you’d like to add, Dean?
My philosophy after 20 years of California winemaking and visiting some of the most traditional and respected wine regions in Europe is I like the dichotomy of celebrating the good and traditional ways, and being open to innovation for improvements. There is a time and place for both in winemaking. We need to capture and celebrate the innate goodness in the grapes, and also be open to improvement. Again, a dichotomy that requires both experience and good judgement.
Thank you, Dean. Perhaps others in our community are now inspired to look into the fascinating career of winemaking.
PS- Readers, if you have interest in learning about a specific career, please write to me at Joan@Greatin8Coaching.com
Clients often come to me with many aspirations. They want to have a challenging and satisfying career. They want to have a positive impact on the world. They want to help others, and they want to make a good income. They want to have career and life balance. They want professional growth and development. Often they want to travel the world. Most of them want to have a family. And oh yes, they want to own a home. A nice home.
I love that enthusiasm! And I do believe they can have it all (with very hard work, naturally!) but just not all at once.
And therein lies the rub. How do you parse what what to do when, and which motivation and value to follow when? That is the tough part.
Let’s begin with breaking it down to key motivations and key drivers or values. Then, let’s see the skills involved in getting there. Then, let’s see the needs one has in one’s life cycle. That is key. Because it is often difficult, for example, to match altruism and the financial backing needed to buy a home and raise a family.
But the fundamental truth I want to impart is this:
You can have it all, only not all at once and not always on the terms you might imagine.
The best way to look at this balancing act of aspirations is to follow someone’s real career.
Mary came to me with a bachelor’s and nursing degree wanting to get a job at a top hospital in San Francisco and see the world. She also wanted to work on her master’s in nursing, and save to buy a home (yes, in pricey SF). She had multiple goals. She also wanted to have a family and stay home with her children for at least a few years.
I suggested we map out a plan for her.
First goal, within the next 3 months was to secure a nursing job in SF. We updated her resume and Linkedin profile, had her research to find available nursing jobs and put her job search first. I advised her not to talk about her further aspirations in the job interview, but focus on the skills, credentials and desire she had to be a nurse and fulfill the requirements as posted in the job. At the three month mark she got her job!
Then, her plan was to give herself a few months to adjust to the new position and do a fine job. Once that happened she looked into the training and development programs the hospital offered and started taking some classes.
After a year, she looked into a master’s program in nursing.
And the last I spoke with her, now 5 years out, she has her master’s and is looking to work overseas. She has postponed her plan for house purchase for another 5 years as working overseas is a priority. She also realizes that San Francisco is a very, very expensive city and she will look to relocate to a less expensive area when it’s time to look toward home purchase. Mary has now met her life partner and realizes that she’d like to take time off from work to raise children. She and her partner have decided to move to a less expensive part of the country as they can’t have the lifestyle they’d want in an expensive city. And they are researching where to move and have already saving for their next stage of life.
Now it’s your turn to plan:
- List your aspirations. Identify the skills, credentials and resources needed for each one.
- Make a life achievement plan. Yes, it might change but anticipate year to year what you’d like to achieve and how you can make it happen
- Be open to change and compromise. Like Mary realizing SF is too expensive a place for her to have the kind of home she’d like.
- Balance out enjoyment of today with goal attainment for tomorrow. Life goes quickly.
Most highly successful people do put together life plans. They realistically consider their goals and map out their steps over time. They are open to compromise, changes and sacrifices today, for reaching tomorrow’s goals.
Remember, you can have it all, just not all at the same time.
Onward in your career and life success, Coach Joan